• Our commitment is to your success
• Being independent of any vendor, we offer totally impartial advice
• We are the UK's largest independent customer relationship management specialists
• We guarantee our services. Nobody else does that!
• We use permanent staff only. No associates are employed by Business Critique.

Our service portfolio, is designed to incorporate all the necessary elements to help you, our client, realise your goals in today's demanding business environment. However, we cannot offer a solution, until we understand the problem, therefore, we listen.

We provide client organisations with professional advice and guidance in all the business critical areas when implementing Customer Relationship Management and Sales Automation Solutions.

Our company logo (the eye) was chosen to represent an "outward looking" organisation also capable of being "eye critical" of it's own service performance. Our "focus" is on maintaining our position as the UK's leading "Centre of Excellence" in Customer Relationship Management and Sales Automation.

Through the combined application of Business Development skills and IT Specialisation, Business Critique International has, at the heart of its mission, the primary objective of helping client organisations enhance their competitive position and improve their profitability. To this end, our business is helping other businesses recognise and solve problems.

Business Critique was established to pioneer a unique range of Customer Relationship Management Support Services, where previously there were none. We operate a Centre of Excellence and boast one of the most comprehensive Customer Relationship Management & Sales Automation Teams in the United Kingdom.

Our staff successfully pioneered the multi-site implementation of Customer Relationship Management Solutions in blue chip organisations. With client sites of greater than 1000 installed units, many of these projects rank within the top ten in the world. Our proven skill sets have been developed through professionally installed solutions in a wide variety of companies and industry types ranging from the single user to multi-nationals.

We believe that when an organisation chooses a computerised control mechanism for their sales lead prospect racking, the investment should be paid back many times over, through improved efficiency offered by the product employed.

Unlike many organisations, we do not endorse the dependency culture within client organisations. We promote knowledge transfer, ensuring that clients are fully self-sufficient on the completion of their project.